"Tradition REdefined : DEsi cOOl"

A strong direction towards redefining the traditional social clues with a Desi chic attitude is observed prominently among the young fashion Innovators of India. The traditional attire like "Pagdi" (Headgear) which was predominantly masculine is being adapted by the young females to get photographed and posted at Social Networking sites like Facebook and riding on desi transport “cycle-rickshaw”(with a catchy caption in picture), which reflect their confidence level and consciousness; as they wear tattoo as well “mehendi” with ease. They are for sure "New age Desi". Those are the reason, many international brands(such as Hermes)are launching Indian attires in their collections even Renowned brands like Chanel too introducing their pre-fall collection inspired on Indian attire's surface decor and rich bling bling.

NeW TReND : LOVE ThY HOMeLAND/ LTH

This generation has set a different tone towards patriotism... its not just holding a flag, sing the patriotic song but a concept of expression through art, culture and visual graphics of the map, or silhouette of the place one belongs to... Globally thIs strong trend is visible in accesory, clothing and even interior decor, in India its still Nische for fashion innovators are taking up this as Mumbai based Designer Neil Dantas graphics T- shirts and bags are Mumbai based reflcting strong affinity towards one's homeland.

Women's ACCESSORY TREND alert from YOUNG INDIAN FASHION INNOVATORS

TREND ALERT women’s ACCESSORIES 2012/ GLOBAL & among Indian FASHION INNOVATORS: UNUSUAL MATERIAL COMBO BAG,Clutch, CROCHET WORK/ tied up n down OR PRINTED BIO COTTON BAG: NUDE COLOUR FOOTWEAR wedged or gladiator, STILL LOVES
STUD IN PIERCING AND IN STILETTO: LOVES MULTI LAYERED NECKPIECES IN CHAINS OR BEADS all bling bling even finger rings are much popular:
FLAUNTING TATTOOS STILL; CHECKERED SCARVES ARE VERY MUCH IN WITH OVER SIZED GO-GO GLASSes; COLOURED SPECS with FASHIONABLE NERDY look AND METALLIC GEOMETRIC PATTERNED NAIL ART
Nude footwear, handcrafted looking bags and surprise book clutch with some metallic bling here n there with fruity colour dosage in small hair clips, yes danglers in every shape n size are IN!

contemporised Indi-Art product

High online market for Indian art contemporised products. Temple frescoes being duplicated on bamboo, scroll, silk print as well as offset print. Majorly products are sold as exclusive limited edition range in some websites.

SURFACE, PATTERN, STRUCTURE TREND 2012 FROM MICROSCOPIC ORGANIC ELEMENTS

Trend Board 2012 of shape, pattern and surface in accessories viz bag, shoes, penholder etc in apparel/ clothing, in lifestyle product viz cellphone, car, helmet etc., in home interior viz.lights, wall surface,furnishings etc. as well as architecture

Fashion Gyan#2 : be local before u become glocal

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FASHION GYAN -1 : frm our guest contributer

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TREND 2012/ micro trend : BE SoCIALly RESPONSIBLE

new accessory, fashion, lifestyle trend Insight among Indian youth

The new Trend direction in Indian Youth: " BIRDING"

We observed that "birding" is flying High among Indian youth whose "like" picture action, directed us towards the trend flow.
This observation has been done over a period of time on the collaborative SNS based platform called : Inklink collective Unschool